Is your business ready to lose loyal customers?
What started with one round of recorded options when anyone calls the main number for your business has grown into a web four or five or more layers of press this number for – – – – options stated.
Now maybe this is a government office or an insurance company, not that makes it okay, however, most of us accept this treatment when making those calls. It’s when the business being called is a local one you have done business with for years goes this route that just doesn’t feel right.
It seems the personal touch has gone away.
You may want to consider how far you go in cutting costs and saving money. In this example, what is your cost of acquiring a new customer, no less a loyal customer?
What is the expected lifetime spend of a newly acquired customer to your company?
Compare these answers to any savings being achieved by going the automated web of press this number to go here or there layers deep to obtain a human voice live.
There is a point where people will stop.
A person is going to want a basic answer to something and will grow tired and become frustrated by the options and the number to press. Or maybe their question doesn’t exactly match up with any of the options offered in the automated system.
Your business may lose that customer.
Even friends and family may not directly answer their phones. The call may go right to voicemail. Is this a result of too many spam calls?
Maybe that’s the reason for both the business lines and how regular folks just don’t answer their phones any longer.
What are your thoughts on these phone call items?
How do you feel about these automated phone responders with layers of options?
Go to the comments sections and let us all know.
Wenkroy International LLC is a boutique consulting company with a main purpose of helping entrepreneurs and people in their business and life grow to the next levels they are capable of achieving. Through attending my engagements Speaking, leading workshops, and Coaching clarity is achieved and distractions are reduced. People are now able to focus on what matters most to them. My passion is to take people to the next level in their life and in their career and business.
Do you know I’m interviewing stroke survivors, their spouse or partner as well?
The purpose is to compile these stories in order to share the information with others. The stories will inspire others, help them with tips for handling what they are going through now and what they may face in the future. It may even become a go to resource for stroke survivors and their families.
Here’s the link if that’s you or pass on to someone you know: www.mitchtublin.com/survivors
As always share the information in this article with people you know.