When you decide to spend time, effort and money on something do you always have a defined purpose for what you are doing?
For example – The two main purposes of a lighthouse are to serve as a navigational aid and to warn boats of dangerous areas. It is like a traffic sign on the sea.
So lighthouses were not built for the purpose of being in a perfect scene for a painting or a photograph. Although lighthouses are in an amazing number of paintings and photographs!
It is also critically important to share the defined purpose with the rest of your team.
First of all, it would be great to have their input into what you are planning to do. Secondly, if it is not shared and kept secret instead, they may think you have gone over the edge depending upon what you are actually doing.
As lighthouses began to become more popular and with their dual functionality in mind lighthouses were painted differently to help mariners identify them during the day. So, a lighthouse may be painted all white if its surroundings or background is dark. The red and white stripes help the mariner identify the lighthouse if it’s up against a white background, such as cliffs or rocks.
Additionally the height of a lighthouse takes into account the curvature of the earth, so the higher light above MHW (mean high water), the further away it can be seen at sea. Note that the light should not be so high up that local sailors will not see it.
This explains why you will often find shorter lighthouses on the top of cliffs and taller lighthouses built closer to the water surface.
Now, more than ever, if you are seeking a job, looking to move up in your current organization, or changing to another position in another organization, you must have a purpose in anything you say online or in social media.
You must have a purpose.
It is not a time to be careless. If you have a history online that doesn’t match up with where you want to go or what you intend to do it is time right now to clean it up.
A few months ago the job market was clearly on the side of the job seekers.
If you had the right skill sets and were able to find the available openings there was a great chance you would be hired.
Right now, and moving forward, the process of hiring may slow down considerably.
Typically this means do not give the company looking a reason to not consider you. The easiest way for sifting through applicants is to immediately discard anyone not to consider. Keep this in mind as you start cleaning up your online presence.
Mitch Tublin is the CEO and Founder of Wenkroy International LLC a boutique consulting company with a main focus on adding value to people. Through Speaking, Training and Coaching we change lives. Our passion is to take people to the next level in their life and in their career or business.
